Meaning
うまい棒 (うまいぼう, Umaibō) is Umaibo — a Japanese food (snacks, sweet dishes).
What is Umaibo?
Umaibō (lit. "delicious stick") is a small, puffed, cylindrical corn snack. There are many flavors of umaibō available, including savory flavors, such as salad, mentaiko , takoyaki and cheese, and sweet flavors, such as cocoa, caramel, and chocolate.