Meaning
ビール (Bīru) is Beer, a Japanese food (alcohol, beverages).
What is Beer?
Bīru is the Japanese pronunciation of "beer". Beer in Japan comes mostly from the four major beer producers in Japan: Asahi, Kirin, Sapporo, and Suntory, producing mainly pale-colored light lagers with an alcohol strength of around 5.0% ABV. Beer-like beverages, made with lower levels of malts called happōshu (発泡酒, literally, "bubbly alcohol") or non-malt happōsei (発泡性, literally "bubbly") have captured a large part of the market, as tax is substantially lower on these products. Microbreweries have also gained increasing popularity since deregulation in 1994, supplying distinct tasting beers in a variety of styles that seek to match the emphasis on craftsmanship, quality, and ingredient provenance often associated with Japanese food. Craft beer bars and pubs have also increased in popularity in Japan's major cities, with cities such as Tokyo and Osaka have very vibrant craft beer bar scenes, generally with a focus on locally produced and imported craft beers from the US and Europe.